LGU+ Case study Download LP (2)

Understanding Consumers Need, Delivering a Superior Entertainment Experience

LG U+ Soundbar Black captures attention of Korean consumers and elevates the NSP's position as a provider of premium entertainment experiences. 

  • TV manufacturers have progressed over the years to create products that deliver an impressive image quality. But the thin design of a TV screen does not allow its integrated speakers to deliver great sound.
  • As more and more quality content is distributed through their preferred OTT platforms, users become more and more dissatisfied with the lack of audio quality.

Discover how LG U+ Soundbar Black, based on Technicolor Soundscape, a single high end Android TV 12 Set-Top-Box combined with a HARMAN with Sound-by-JBL audio solution, was designed precisely to address this customer unmet need.  



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