Case Study

Understanding Consumers Need, Delivering a Superior Entertainment Experience

LG U+ Soundbar Black captures attention of Korean consumers and elevates the NSP's position as a provider of premium entertainment experiences. 

TV manufacturers have progressed over the years to create products that deliver an impressive image quality. But the thin design of a TV screen does not allow its integrated speakers to deliver great sound. As more and more quality content is distributed through their preferred OTT platforms, users become more and more dissatisfied with the lack of audio quality.

Discover how LG U+ Soundbar Black, based on Vantiva Soundscape, a single high end Android TV 12 Set-Top-Box combined with a HARMAN with Sound-by-JBL audio solution, was designed precisely to address this customer unmet need.  

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